Is First Party Ordering Losing the Fight?

This week, Carl welcomes special guest host Markus Pineyro of Oomi  Kitchen to dive into five major stories shaping restaurants and technology.

• Is first-party delivery really the answer? We explore the economics, customer experience, and hidden costs behind running your own fleet.
• Burger King’s security scare: An ethical hacker exposes vulnerabilities at RBI. What lessons should operators learn about digital risk and communication?
• DoorDash’s commerce platform expansion: Why their SaaS-like approach could reshape how independents think about tech stacks.
• FSTEC’s Tech Guide: Fresh survey data reveals gaps in loyalty, reviews, and back-of-house investment. Surprising stats operators need to see.
• Starbucks’ AI inventory control: From clipboards to cameras, we break down how imagery-based systems could transform accuracy and cash control.

Plus, Markus shares the Oomi journey and what it means to be a digitally native restaurant.

00:00 – Welcome & guest intro (Markus, Oomi Digital Kitchen)
 01:00 – Q1: Is first-party delivery really the way to go?
 06:00 – Q2: Burger King security flaw – lessons for operators
 12:00 – Q3: DoorDash expands with new commerce platform
 16:00 – Q4: FSTEC Tech Guide – surprising operator survey data
 22:00 – Q5: Starbucks tests AI inventory control
 26:00 – Markus on Oomi’s model & digital-native kitchens
 28:30 – Wrap-up & how to connect with Markus

Chapters

• 0:00 TDR 9-15-25
• 1:23 Q1 - Is first party delivery still the way to go?
• 6:37 Q2 - An ethical hacker exposes Burger King but what lessons can we learn?
• 11:58 Q3 - Doordash launch new commerce platform
• 15:47 Q4 - FSTEC launches a tech guide before the show. And it's useful.